How it works ?

Social web is full of data tweets, posts, comments etc. These free and available data are directly produced by customers, partners and competitors. But for many reasons, companies don’t use them. It needs too many resources or employees to analyses them and each millions of content are created. Furthermore semantics technologies were not ready to have an effective analysis of this kind of data.

Neiio saw the full potential of these data and knew that using them would dynamite the efficiency of Sales Intelligence solution. That is the reason why Neiio developed its own semantic analysis technology. This technology is able to make sense to each data shared on social networks.

Neiio technology crossed many barriers to achieve its goals :

– Process a very large amount of data
– Solve different languages problematic
– Detect the meanings of words in different contexts
– Extract information from unstructured data
– Choose a general approach and keep efficiency
– Rate reliability of data sources

This is how the technology processes to improve the sales intelligence solution :

NEIIO COLLECTS RAW DATA :
Neiio collects the latest content shared by your contacts.

THE TECHNOLOGY QUALIFIES THESE DATA :
It gives a sense for each content shared. Neiio has 23 generalists categories predicate on the web ads profiling system. Categories can be adapted in order to be more precise.

MAP MAKING OF DATA :
We transform this large amount of data into nice and beautiful radar which indicates what are your contacts interested.

IT CREATES PATTERNS OF CUSTOMERS/COMPETITORS :
With your experience, Neiio creates patterns of your customer and your competitors in order to detect new prospects and new competitors and find automatically new opportunities and new threats.

Let’s have a look at the “orange” word. That’s an interesting term : it is a fruit, a color, a city and the name of a very big company. It is a real nightmare for semantic Ph.D. Let’s see the results of the Neiio Technology !

Look at the qualification of each articles :

TechCrunch
« More on Party call, The group calling service Orange is planting in Facebook » November 21st, 2012

Orange on party call 2